We had the exciting opportunity to collaborate with the Foundation for Chiropractic Progress and athlete Olivia Athens of Seattle Reign. Our efforts were focused on creating a pair of commercials that could each serve their own purpose. We created the primary commercial to broadly appeal to the general public, showcasing the benefits of chiropractic care. This version aired on broadcast television and online ad placements for a wide audience. The commercial captures the impact of chiropractic care on athletic wellness.

Simultaneously, we crafted a secondary, targeted commercial for five chiropractic schools. This commercial has a different script for voice over, as well as unique editing sequences. We designed it to address work for each of the schools individually by customizing the closing motion graphics.

Our storytelling approach showcases Carrier Creative’s commitment to content creation that meets multifaceted demands. By developing alternate versions, we optimized the project, which maximizes the reach and impact for our clients.

(You can watch the primary commercial above and one of the iterations of the second commercial below.)